You might think that the only type of ethnobotanist is a fellow like Richard Evans Schultes who travels in exotic places seeking out, strange and unusual tribal plant uses. Ethnobotany is in your backyard! Literally. Even that Kentucky bluegrass or tall fescue has been bred to suit the peculiar American tastes in emulating an overgrazed English pasture. Without this attention by humans these species would not be as widespread as they are now.
A farmer's market provides an excellent opportunity to observe ethnobotany in action locally. Below shows some of the plant products produced in Southern California and available in January.

The basket in the lower right contains passion fruit (
Passiflora edulis) which is prized for its fragrance and tart pulp. The planting of passion fruit and the closely related passion flowers (
P. incarnata) have lead to the range expansion of the gulf fritillary butterfly (
Agraulis vanillae) from the Gulf Coast into interior Mexico and California. The gulf fritillary uses passion vine as its larval host plant, so without passion vine there would be no gulf fritillaries around.
The middle basket holds guava (
Psidium guajava). This Neotropical fruit is also known for scent. You should be able to catch of whiff of that distinct musky fruit vapor just walking by the stall. Besides just being a soft, sweet but seedy morsel, the unripe guavas are eaten by the Ngobe people of Panama to treat diarrhea. I have heard of Californians making guava jam.

The small green fruits in single layer trays are the delicate and delicious sapote blanco (
Casimiroa edulis). They feature a thin green skin which easily slips away from the soft white flesh when it is fully ripe. The skin is bitter but the fruit under it is very sweet with a creamy but slightly gritty texture. Imagine a pear custard. Inside there are from one to five big white seeds. Oddly enough this fruit which seems so unlike an orange is in the citrus family- Rutaceae. Native to Mexico, where there are many kinds of 'sapote', this fruit was known to the Aztecs as the 'sleeping sapote' because of the alleged drowsiness caused by eating it.
Aloe leaves are on offer in the middle of the table. Aloe (
Aloe vera) is a well known plant for the healing of skin problems from sunburns to scratches to sores. The extract contains antibacterial and antifungal compounds. It also contains a glycoside known as aloin, which is a stimulant laxative. Ever wonder why aloe is included in so many 'herbal cleanse' regimens?

Citrus! Oranges have a long and undocumented history of hybridization. The base species for most 'typical' oranges (id est navel, valencia, blood, cara cara et cetera) is
Citrus sinensis.
The lower left bin contains mandarin oranges which belong to
C. reticulata. The region of origin and center of diversity of
Citrus is southeast Asia.

Here is the sour side of
Citrus. In the photo (from right to left), there are meyer lemons (
C. x meyeri), 'eureka' lemon (
C. x limon), 'Persian' lime (
C. latifolia), sweet lime (
C. limetta), and key lime (
C. aurantifolia). Eureka lemon and Persian lime are the common varieties widely available in supermarkets throughout the US. Meyer lemons are Chinese hybrid between mandarins and common lemons that was brought to the US by a fellow named Meyer. They are slightly less acidic and have a more complex 'citrusy' aroma. Sweet lime lacks the acidic bite of many of the other limes and originates in the Mediterranean basin. Key limes are rounder and smaller than common limes. Their aroma is a bit different as well. Key limes are used for key lime pie and the Vietnamese salted limes "
chanh muối " which are used to flavor a soda drink.

The green, scaled fruit in the bins is cherimoya (
Annona cherimola). This lovely fruit originates in the new world tropics somewhere between Central America and Peru. It has a thin skin and a soft, white, custardy flesh with shiny hard black seeds. The taste is sweet but light with a fruity scent. It makes great shakes.

The fruits prominently displayed in front are pomelos or
trái bưởi (Citrus maxima) which are similar to large mildly flavored, non-bitter grapefruits with very thick rinds. They are popular with the southeast Asian community and never caught on nationwide.
On the right the dried red fruits are Chinese dates or jujube (
Ziziphus ziziphus). The fresh fruits are similar to small sweet apples without the tartness. When dried they bear a slight resemblance to dates. Often they are rehydrated and cooked in hotpot soups.
On the left are longan (
Dimocarpus longan) which have a thin leather outer skin and a sweet translucent flesh surrounding a shiny black seed. This is another species from southeast Asia. Southern California's climate is not the best suited to growing this fruit due to the low humidity most of the year. It is most commonly planted in the backyards of Asian immigrants who remember those sweet drupes fondly from their original countries.
In the center are apples (
Malus domestica). Apples originated in central Asia, probably near present day Kazakhstan. Apples are featured in the myths of several Indo-european cultures indicating their early cultural importance. But nothing is American as apple pie. The legendary Johny Appleseed was probably not too interested in promoting pies because the primary use of apples in 19th century America was to make hard cider.
Thanks to Barry Koral's Tropical Fruit Farm, Creekside Tropicals and Hillcrest Farmer's Market.